Having made the decision to post my stories directly to an aggregate distributor (Smashwords), instead of the traditional magazine and publishing channels – for reasons outlined in ‘Infrequently Asked Questions‘ – I found myself doing what I’ve not done in a very, very long time: a marketing plan.
Marketing. It’s a word that brings back memories, and few of them are pretty. My decision to embark on a marketing career all those years ago could be seen in the same light as a vegetarian serving in a butcher’s shop. I am as ill-suited to traditional marketing (is there such a thing?) as my life-style choices are to traditional publishing.
Nevertheless. I have know-how and experience. Like the vegetarian selling steaks, I might not like it but I know how to do it – (and will, if it earns me a buck). Why then, do I find myself – weeks down the line from my start-up – with only three short stories posted, grappling with a many-headed monster while trying not to drop the baby?
The thing I want to do most – write stories – is waaaay down the to-do list. I keep trying to micro-manage my priorities and time to bring it to the top, only to discover another day has slipped by doing … stuff like this … or reading blogs on how to do it better … or wondering why my daughter has dropped off the radar …
My Marketing Plan, with its neat bullet-points, lies in tattered shreds amidst the leaves of a vast internet forest, where I’m clapping madly, with one hand.